Postmodern Adverts

Firstly the advert represents hyperreality because it shows a crisp, as to be what the viewer would perceive as perfectly sized and in theory the idyllic crisp. Although we know this is not possible because of the manufacturing process, the use of hyperreality makes us believe the crisps are in fact perfect and we must have these crisps. Also the use of self reflexivity whereby we are shown filming equipment it breaks the fourth wall and makes us realise that the advert is not real, this is a postmodern effect because it deliberately shows us it is an advert. Finally the advert is postmodern because it is weird and puts crisps and climbing walls together, which before had no link/relation. This advert is postmodern because it pays homage to the film, Untouchables and previously the Odessa Steps, by copying the baby falling down the steps/going down the slope falling to its fate. It also shows irony because in the other instances the baby is the major concern, and so it appears in the advert, until the man saves the cereal primarily- representing irony.